4 Reasons Why Most B2B Podcasts Suck (plus a bonus reason) - With Scott Clary

Take note of how many B2B podcasts you listen to—our bet is that it’s not that many. 
 
The mistake so many B2B podcasts make is that they treat their podcast like a B2C podcast that’s designed for entertainment. Being entertaining is great, but it’s not B2B. 
 
You goal as a B2B podcast is to present something of value to your audience. For you to do that, you need to KNOW your audience. SPECIFICALLY. eyes
 
In this new episode of B2B Podcasting, host Kap Chatfield sits down with guest and CEO of OnMi, Scott Clary. Together they discuss the typical mistakes most B2B podcasts make—and how you can set yourself apart from the pack by avoiding these common pitfalls. hundred points
 
B2B show creators, tune in—you might be committing some of these B2B podcast cardinal sins. grimacing face
 
 
 
Main Takeaways:
gem stone B2B podcasts need to understand what they need to deliver and keep it short and contained.
gem stone Targeting your audience with specificity makes your podcast more successful.
gem stone The first 15 seconds of your podcast is crucial—state why the audience should stick around. 
gem stone The best podcasts have great conversationalists as their hosts. 
 
Timecodes:
alarm clock 00:00-10:38 | Why treating your B2B podcast like an entertainment podcast doesn’t work.
alarm clock 10:39-17:08 | Focusing your efforts on a highly specified audience increases your retention. 
alarm clock 17:09-25:29 | The benefits of being a conversationalist and having a clear CTA.
alarm clock  25:30-31:52 | The importance of a good CTA and understanding where your podcast fits. 
 
Quotes:
speech balloon “The trouble that B2B podcasts find themselves in, is that they try to act like an entertainment podcast and they don’t get to the tactical things immediately.” - Scott Clary, CEO at OnMi | Host of the Success Story Podcast 
speech balloon “If you really want to be effective with B2B podcasting, create a podcast that is 12 to 15 minutes and is hyper-focused on creating content that is only relevant for a CRO, CMO of a CPG organization or any industry organization.” - Scott Clary, CEO at OnMi | Host of the Success Story Podcast 
speech balloon “Think about the best practices from YouTube creators, what do they do? In the first 15 seconds, they explain explicitly what that person is going to take away from that 10 minute YouTube Video.” - Scott Clary, CEO at OnMi | Host of the Success Story Podcast 
speech balloon  “The best podcasters are the best conversationalists.” - Scott Clary, CEO at OnMi | Host of the Success Story Podcast 
 
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Connect with Scott Clary:
Scott’s LinkedIn
Scott’s Website:
Scott’s Blog:
 
Article we discuss in the podcast:
 
Reach out to Rveal Media:
Rveal’s website:
Rveal’s LinkedIn:
Rveal’s YouTube channel:

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