The Death of the SDR: Birth of Buyer Centric Revenue - with Nelson Gilliat
B2B marketing is broken.
Kap Chatfield, host of B2B Podcasting and CEO of Rveal Media, is a self-claimed "filmmaker first, marketer second." Having directed two feature-length documentaries and dozens (if not hundreds) of short films and videos, Kap brings the perspective that you don't need to sacrifice quality of content for scalability.
In this show, Kap interviews thought leaders across various industries who are utilizing what he calls the Show Marketing Model to develop/demonstrate their expertise at scale while also quantitatively growing their businesses.