How to Make Remote Relationships Work with Your Team, Clients and Audience - With Drew Moore

Do you know how to maintain strong relationships while working remote? thinking face 
 
In today’s digital, remote-working age, work relationships between teams and clients have drastically changed from even a few years ago. 
 
Office dynamics, meeting formats and the way we communicate have evolved, and most companies don’t know how to deal with the changes or even capitalize on them. speaking head 
 
Drew Moore, CEO of Suited, a fully remote digital marketing agency, shares how his team best serves their clients all over the United States from their remote desks. 
 
In our most recent episode Kap and Drew sit down and talk about the variety of tools and platforms available to companies to both scale their marketing and maintain remote relationships. 
 
Not only that, but their conversation on how video podcasts strengthen trust with clients and bring in leads for new accounts is a conversation you don’t want to miss. studio microphone 
 
right arrow Don’t wait, this episode is for you. 
 
 
 
 
Main Takeaways:
gem stone Remote marketing agencies can help your business scale 
gem stone How to bring the human connection to remote relationships
gem stone Video platforms and resources are your most valuable asset
gem stone A video podcast builds trust with clients and strengthens relationship
gem stone You can never over-prepare for your podcast production
 
 
Timecodes:
alarm clock 00:00-05:30 | How can a marketing agency be fully remote for your business? 
alarm clock 05:30-15:03 | What can a remote marketing agency do to help your business scale? 
alarm clock 15:03-18:38 | How to keep the human connection with remote relationships
alarm clock 18:38-24:21 | Video platforms help maintain distance relationships with clients
alarm clock 24:21-28:32 | Using video with your client creates trust
alarm clock 28:32-32:32 | How you can use a video podcast to position your business for success
alarm clock 32:32-36:57 | What’s the best way to prepare for the production of your podcast?
alarm clock 36:57-39:36 | How to best prepare your podcast guest for the interview
alarm clock 39:36-49:09 | A video podcast can perfectly position your business for greater influence
 
 
 
Quotes:
speech balloon “One thing that we've discovered in our world of marketing and creative execution is that creatives really like autonomy.” - Kap Chatfield
speech balloon “We're there to serve, to create systems, organization, and not let those things just evaporate, like they do in an office structure.” - Drew Moore
speech balloon “Having that marketing director internally is magic for us—they may not have the answer but they are that pivotal repository of information that's both executive assistant to leadership and enough of a marketer that they can help work with us.” - Drew Moore
speech balloon “We make a point to get on the video call and tell jokes, get to know one another.” - Drew Moore
speech balloon “Having really low overhead and being fully remote allows us to have fun.” - Drew Moore
speech balloon “Even through these digital platforms, genuine human connection can still happen.” - Kap Chatfield
speech balloon  â€œThinking of any piece of content as it's going to be best received, almost without exception is best in multimedia form.” - Drew Moore
speech balloon “Anyone hearing this can leverage video—use your iPhone, don't wait for production perfection.” - Drew Moore
speech balloon “We're using video all the time in the sense that the camera's on all the time, and it's like they're in the room with us.” - Drew Moore
speech balloon  â€œWe've learned and we agree that you can't over-prepare for the podcast or production moment.“ - Drew Moore
speech balloon “We understand video and content strategy, but we really wanted to make sure that we would be fluid and fast to bring products and results to the table.” - Drew Moore
 
 
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Reach out to Rveal:

210501_RM_B2BP_Ep_How to make remote relationships work with your team, clients, and audience - with Drew Moore_QG1

Full transcription: 

Kap Chatfield  00:20

Hey guys, welcome back to B2B podcasting. Today, I am excited to have Drew Moore on the show. He's the CEO at Suited, a digital marketing agency and he is also the host of The Business Chat. One thing, let's do it real quick. One thing that I love about his show is that when he has his guests on, they have their drinks with them. And then they do a little cheer. So we're going to cheers, screen. 

 

Drew Moore  00:41

Cheers. 

 

Kap Chatfield  00:43

Boom, cheers. And I just love that little touch. So, Drew. so, so grateful to have you on the show today, man. Thanks for joining us. 

 

Drew Moore  00:51

Yeah, thanks, Kap. This is really a pleasure, man, I appreciate it. 

 

Kap Chatfield  00:54

You bet. So as usual, when we bring on our guests, for the first half of the episode, we really want to get to know them, their thought leadership, more about their business. So why don't you tell us a little about Suited? We did talk about this a little bit on the pre show call. But what sets you guys apart from other marketing agencies? Would you say?

 

Drew Moore  01:09

Yeah, to make that as concise as I can for anybody listening is we're we're really doing all the things that folks do in digital marketing with the maybe the core distinctives of really focusing on as much consolidation within our house as we can and deliver as many services as we can lead by what the client feels like as essentially a piece of their team, right at team member. This is different than engaging in a web designer, you know, an ad paid team, an SEO contractor, maybe you hire all three, we're there to help augment both, right? Can't afford to hire? That's a that's a distinctive of ours, for sure. You do have a hire? I know that guy or gal, or them because that is that is an overworked, misunderstood role. Even if you get a rockstar CMO in there, they still need the corporate credit card, right Kap? I mean, they still need to go buy ads. They still are going to go maybe I do two out of the 10 marketing things like well, and a couple I can fake, but I can't I can't cover all 10 bases. I need resources. So we're there to back into their people and even get them to where they can hire. We've helped clients to where they can go man, we thanks, you guys. We have the budget now. Now we're looking to fill the role, we pull back and help them get the right person. So yeah, that's our distinctive is really helping businesses scale and, and help, you know, put out the need for that, that hiring turnover. Now it's really accelerated, right? When it comes to remote work and without hijacking your show about pandemic topics that really did if anything, push our model forward even further. Folks calling and saying, "Hey, this is something we needed before now we just we're gonna die without it". So yeah, that's what Suited does.

 

Kap Chatfield  02:48

Well, I think that you know, the pandemic conversation, not like to your point, let's, let's avoid that, because I'm just trying to get away from that as much as possible. I think everyone's pandemic'd out. But I do think one thing that we've discovered in our world of marketing, just creative execution, in general, is creatives really like autonomy. So for them to be tied down to like a single company where they're doing one, you know, set of deliverables, you know, all the time. It's not as it's not as appetizing to them. And obviously, in probably what you've seen with serving your clients is, when you have to hire a whole team internally, there's some benefits to that. But then you also have, you know, the payroll taxes, you have the severance plans, you have training and building systems, too. And what you're doing is you're basically creating like an outsource marketing division, where they have a touch point, rather than also having like a million different touch points, that they have a handful of maybe even just one touch point where this person really kind of puts on their team jersey, so to speak, and understand the organization. But you guys already have the systems built out on your site. 

 

Drew Moore  03:55

That's correct. That's right.

 

Kap Chatfield  03:57

I'm sure that's really relieving for a lot of clients. 

 

Drew Moore  03:58

I mean, it sounds like your clients. That's right. And it sounds like you're seeing that as well. And your understanding of the of the marketer is is spot on, and it is a creative, it's a technical person, it's a skilled individual looking to, you know, understandably grow their skills as well. And I'll even add to what you're saying, Kap, that we've noticed, our clients benefit more from the fresh set of eyes and ears and brain of an individual that may have their hand on an e-commerce website overseas. They may be working with a craft brewery trend to launch, they may be working with an attorney you know, in the northeast and to then face a construction company going, come on this doesn't seem logical where's the focus? That thinking is a little off. What that individual can come and bring if they're not you know, a special specified contractor, a market or contractor for that account. It still is amazing to see their fresh set of eyes breathe some life into that brand and really be able to bring back you know, some some marketing tactics and things working for their other accounts they're touching. Versus the ever familiar, looking down at your tennis shoes and all you do is your brand all day. And look that works at Google, right? That works at Facebook, that works, when you're large. And those are really big, those are the 800 pound gorillas, right? But even big organizations that need internal hires, bring in consultants from time to time, right? They do those year checks. Hey, we're gonna bring you this group for either experience or for some, some feedback and pulling. And that's, we bring a piece of that to the table as well with our folks right out of the box. So,

 

Kap Chatfield  05:30

I love to ask you, in your, in your business, what are some of the objections that you get from clients or prospects? When when you present yourself as being basically an outsource marketing division? What are some like, what are the some of the things that they're like, "Ah, I don't know if that's a fit". 

210501_RM_B2BP_Ep_How to make remote relationships work with your team, clients, and audience - with Drew Moore_QG2

Drew Moore  05:46

Yeah, and they're in there. They're logical ones, right? In some, the 10% of the businesses that come to us are understandably needing some version of excuse the expression, right? But butts and seats, they need some people there. And owners need a guy in the passenger seat next to them at some stages of that growth. And we try to provide that, but that's a piece of it Kap is they say, "Hey, look, you know, it just got to be in the office to understand it. We just really need somebody here to get it". And without pushing back, we just like to understand what that's about. We'll go hey, can you give us an example? Well, the other day, I came up with a thing and man, you had  to be there to see my phone. And then the thought lost my brain and we just gently go, "Hey, you know, CEO, can we suggest to you, that could all be dropped in a folder. That could all be set aside. And that can turn into more recurring, consistent work that can be handed off." And help them see that that's true, the unique, you know, 10%, that a CEO or leadership team and internal team that they give, can never be replaced. Suited is not here, saying that there's ever a, you know, a team without DNA. People bring unique qualities, I mean, Apple, has been led by Tim Cook. And prior to that, you know, we see so much of the thumbprint on the company from Steve Jobs. And then the absence of that, and there's neither good nor bad, you just can see, man people will always affect the company, as do other names. We all know you watch Elon Musk. And that'll be different when that if it's ever acquired. And he moves on. And the same goes in any scale, any business as we respect that and say, "Hey, look, totally. But how can we help you preserve that so that when and if you move on some of that moves into your system?" And it almost plays into their objections that is plays into some of what we're there to serve, which is to create systems, organization, and not let those things just evaporate, like they do in an office kind of structure. But yeah, I'd say that's Kap maybe the only real one is, you won't be able to understand what we do to the degree that it'll make an impact without being in a chair and being here. And in one or two cases like I was saying maybe one out of 10, right, we really do go deep with the client look and say, you know, you're right. Maybe it's best for us to be web partner. And we're not able to give you those, you know, high level marketing, direct director of marketing type services.

 

Kap Chatfield  08:08

So how many employees are in your company?

 

Drew Moore  08:11

So we're a real small company on the employee side. There we're a team of about, I don't really count in the traditional sense, but there's something like 26. Last I checked, so we're, we're pretty tight team. We work fully remote. We're spread across gosh, a dozen states with a concentration in Central Texas. Team members in South Carolina, Florida, primarily Central and East Coast time. But I'm the lone ranger here in Los Angeles, in my workspace, but yeah, we're fully remote and spread across the US.

 

Kap Chatfield  08:43

That's cool. And so about 26 people you said, how many people are how, what ideal company size is your company working with? Like how many employees would they have?

 

Drew Moore  08:53

Yeah, the employees might range a little bit. We tend to notice that they are, I wouldn't call them not so much maybe startups but I would call them businesses that have all in a sense, plateaued, in a good way. Potentially, they've definitely gotten to where they don't need to shore up more labor resources, but they've got their C-suite executives, right? Their executive board, and enough operations internally, part time or full time, like I described before that internal marketer, that it really does help our work and we can't access COO, CEO. Having that marketing director internally is magic for us. It's great to have Susan or Jerry or Tom that we are talking to. They do hop in Slack with us, they join every zoom. They may not have the answer but man they are that pivotal repository of information that's both executive assistant to leadership and as well as enough of a marketer in their mindset that they can help work with us on you know, keyword research and proofing copy and proofing you know, creative. But we have everything from companies with you know, 500 employees to more typically I'd say overwhelmingly, they're anywhere between five and 15. And they're definitely overwhelmingly small, small businesses looking to grow, right? They're in that, they've made it they've kind of plateaued and they're doing the "Now what?" kind of question right? And we're looking to usually rebrand, refresh and help them accelerate.

 

Kap Chatfield  10:18

That's really cool. What made you decide to position your company in this way, particularly in like being almost like an external internal asset at these companies?

 

Drew Moore  10:29

I think because I was doing it. I was a marketing manager is the only way to put out and really recall my title. I wasn't too focused on that, at the time, in Austin, Texas, at a startup tech company. Start up on paper, they've been going for some years. But really, when I came on the edict was, we want to just completely rethink the way we look and feel. And we need some fresh eyes and go. And I was sitting there behind a desk with DSLRs, three Mac monitors, lanyards and sketches and things. And I was doing a little video a little SEO, I was headfirst back into web development. As a guy coming from a regular day job, and more or less dabbling in the music industry for upwards of a decade. I now had to baptize myself in all these skills that I was kind of C plus in but really got to understand, wow, each one of these deserves kind of a specialist, right? And I became a guy behind that desk at that tech company shopping for the best SEO team, and the best event resource management team and the best event mobile app and how to get the best graphic design. And really, how do I audit the site? And realized quickly, this is a lot and they they treated me well, it was a good company was a good time. And during my exit and moving over into kind of more of a product agency, I saw the opposite. I saw the older model. Now that was a company with a marketer, right? And I went to an agency where we we're deploying marketing for overwhelmingly product, consumer products. And it was the Wow, the practical today's agency, the model, at least I was understanding was very common. As I was talking to friends online. I was gonna man, it's feast or famine, isn't it? And the work over here, it's so project heavy, and it's such a sprint all the time. And then when you're down, you're cutting people, I just was looking at business and agency going there's there's a common thread here, that that business would be served just fine. Having a one week once a week Drew meet and say, "What are we doing? You know, let's get a content strategy". And I pivot back to those experts where they hemorrhaged all their budget on my salary. And then I needed more money. I was going guys, the event needs another 20-30 grand and this thing and that. And it was such an interesting epiphany to see how many folks I've mentioned up work to on the pre call, have moved to that model going, "I not only can deliver more, but really businesses are almost turning and trained to now go back to, you know, what do you call in the old day, and be like saying the staffing agency" right? It's saying we need a specialist or a team of a really just need deliverables. But back to the core businesses now miss talking to Kap. They miss getting on with Drew or with Jane and they, there is an unquantified piece of that you just go, "I don't know this other group killed it". But like we just like a face. And hey, now and then having you come out and visit a client. It's a we're back to people really craving that. But it is helpful to say, we can give you that feel, but we can stay remote. And we can move to where the budget makes sense. And I think that's kind of what we're aligning with is today's logic of the new startup business, right? Where these accelerators are telling people "Hey, until you reach that the number may vary 10 to 20 mil mark, you keep it lean C \-suite executives and everything else is outsourced." That may be seen as extreme by some but we're seeing that is overwhelming the new impulse for startups. And so we're there positioned for the next wave and trying to help older businesses figure out how to have marketing. We've talked to so many groups that are you know, 20, 30, 50 years old, right? And they're doing hundreds of millions a year. And it's going to change on them. Their markets changing, and they have no plan for marketing and never hired marketers and think they don't need marketing. And they may not in the traditional sense, right? Because they're government contractors or they work in another industry. And it's fascinating to see them engage in the market and going hey, you know, younger crews are coming on board with this now and they're telling us the brands a little tired. How do we approach this and it's such a it's such a nice reception from them when we say hey, good news. You don't have to go on an HR dumpster fire hiring spree right? Or just turned over, like we can ease you into that and help you decide together. Yeah, higher is going to make more sense than our service. So but yeah, that's I think to again recap my answer to the question is, I came about this model because I was in it and I saw it and don't view myself as a business genius. I just went wow, this is so exhausting. Everyone's got to be dealing with this and found out they were and saw the overworked marketer turnover in Austin Texas was really common, especially in SAS and tech companies accelerating and just it was a burnout man.

210501_RM_B2BP_Ep_How to make remote relationships work with your team, clients, and audience - with Drew Moore_QG3

Kap Chatfield  15:03

One thing you said that really stuck out to me is how teams are really, or your clients are really kind of craving for that human connection. Yeah. And one thing that I feel like is, you know, automation is great. We, you know, we hear it all the time. How do you scale a business trying to find ways to scale? Right? But there's certain things that really aren't worth trying to scale and that human touch is like, it's not a scalable thing. And so it's it's so valuable in an everly ever automated world, right? But the question I have for you is, how do you how do you as a team, make your first your your employees, your actual team feel connected, while still being fully remote? And then how do you how do you maintain that connection with your clients? Even, I'm sure sometimes they're remote as well. How do you do that in a remote workplace?

 

Drew Moore  15:53

Well, yeah, anyone listening thinking there's no answer that I'm gonna like on this one. Because it's all these tools are what they are. But it's exactly what you think they are Kap, we meet on Zoom. Actually, well we have gotten off a little that I'm planning on, stoking back up on the suited team the ins and the internal piece, is we have a happy hour. We don't just meet and talk Hey, as account guys, we got to really, you know, let's How we looking for Q4 strategy, what's happening for inbound, what are the stats on email? We do that via slack, the via check-in. But we make a point, we used to do a little better, been a little crazy lately, to get on and tell jokes, get to know one another. And yeah, Bring, bring a drink have an actual virtual happy hour and it breathes life into the team, it's so much fun. I would say to that our team is at the point with because we're that new modern agency, right? Really low overhead and fully remote allows us to kind of have fun and say, Let's have this kind of random event, not a typical, you know, convention. But let's just get together and meet and you know, do an event of sorts. We've been talking about that as a five year old group, you know, very young, we're already kind of going yeah, let's let's do that. But no, we feel very connected. We know one another, have synergy, have little meeting rooms. To be specific yeah, slack, zoom. Other tools have come and gone, those are really where we live and breathe. And same goes to the client. For the client, it's consistency. Them seeing in their calendar, you know, 10am, the brand manager's name and the time showing up in zoom, cameras on talking, having regular emails. That's as connected as you're ever going to get. And then I'd say we throw in there everything we can to enhance that, like offering. And we do in our in our contracts. Like if you're looking to have that individual, and this is where we're kind of a managed, you know, hiring staffing agency is getting that right unique brand manager is a person, right? With a schedule and limits and kids, or no kids and they want to be in Iceland and be left alone to go, you know, find themselves and then check in when it's time to do some SEO research. So we make sure that if it's a client that goes, you know, we'd really like one of your people, just to be there and stand with us on stage of this thing or to be present at our booth at this event or come out to the company barbecue. Because it just helps our team and we we go a little extra than more extra than most I'm finding even consider that where a lot of folks go hey, thanks. but no thanks. Yeah, that's something that we'll we'll see, if we run into some problems being able to deliver that right now. We're small our clients are like I said, smaller list is small. And to your point. I don't know how much we can scale that. I don't think we're really trying to scale as much as just enhance with the clients we have. So yeah, consistency of showing up on you know, things like this Kap. That's really how the client feels it for sure.

 

Kap Chatfield  18:38

That's, I'm really impressed by that. I think that's something that our company because we're a fully remote team as well, actually. And it's really funny because one of my partners, he lives in the same city that I live in, but we don't ever see each other in person, we're always working at working from home. And so it's just funny how that's just kind of become the new norm. Yeah, but I'm a firm believer that even you know, even through these digital platforms, genuine human connection can still happen. And, you know, I'm wondering from a marketing perspective, because, obviously, you're in the digital marketing world. It's all like through a screen and how do you create real connections with people? Even even when you're not able to get you know, as they say, in the business world, belly to belly, face to face with your customer? How do you, how does your team help your clients think about creating a more human marketing experience when you're doing your work?

 

Drew Moore  19:34

How do we help them create human experience, like for their customers or between us? 

 

Kap Chatfield  19:38

Yeah, like through your. No, well, I'm more interested in I guess I'm interested in both actually, but the question particularly for this is when you're doing marketing strategy for your clients, how do you help them create a strategy for their customers through digital that feels really human and builds genuine relationship with their customers? 

 

Drew Moore  19:59

Yeah. I mean in one word video. Today being able to think of any piece of content as it's going to be best received, almost without exception Kap in multimedia form. So that may be an animated explainer for a complex concept such as software as a service, right? But it mostly in any funnel or automation or just welcome response on a contact form. As much as our clients have that personality, that's not us seeing if they're like, you know, putting them through the rigors of you know, are you good enough looking or well spoken? It's, it's does the brand condone itself to the owner, let's say for example, saying, hey, thanks so much for taking time to fill out the lead form and that's it. And the video can stop and people just go wow, that was a dude's face, his voice. He or she I just saw them. It's so ethereal and so unquantifiable. That is you experience one thing. And over on the other side, there's humans talking and kind of normal emotion, right? It's not perfectly posed this way with the suit and it's the, you know, it's the corporate headshot. It's just a guy in their T shirt at the office just going hey, you know, we'll reach out soon. I think as much as anyone hearing this can leverage video. Use your iPhone, don't wait for you know, production perfection. That's, I could give you all the you know, slogans, you and I know, right of the how it's the worst enemy. And it really is, I think, is if you can, as an owner, if a client's team member or one of ours, right? Can be face and voice. That's it, just the data screams that, I mean, I don't have to defend it. That we get on there and go, Oh, my gosh, look at the open rate, look at the feedback. And even just the sheer comments. We'll ask people that, hey, you know, what worked? What didn't? Of ours, clients of ours, they go "Yeah, we just really enjoyed the team". And you guys have folks in your team in their 50s and 60s and guys and gals and different people and you guys are just real, you know, the CEO Drew just refuses to get a haircut. We think that's kind of weird, but you know, at least it's, it's real, you know, we're like, alright, that's just what he chose to do. So you have video in one word, it's a little more maybe complex than that. Because what you're not just recording for recording sake, you're really thinking through yeah, what you're saying, right? Someone took the time to buy a product to engage in a service to fill a form to click that thing, right? That we marketers just focus on. The least you could do is along the way, try to express a little you know, and even just be silly, right? Hey, we know you're getting 90 of these offers. Thanks for just taking the time. We don't expect you to stick around longer if you don't just you know all the best or anything like that. That would make sense. We try to infuse. Yeah.

 

Kap Chatfield  22:32

I'm guessing you're also leveraging video because you're using video obviously the video meeting event platform for your your team to build that connection. I love the virtual happy hour thing by the way. That's that's so smart. I've seen other people do that. You know your answer. You might might have felt like it was an overly simplistic answer. I don't think it was I think it was great. I think video is it's such a I mean, holy moly it's like there's there's no greater medium to actually capture the human experience than there is video. It's like the closest thing you can get to actually being in front of somebody. Sure. So I'm guessing you guys are also leveraging that for your clients, right? To make them feel like you're you know, you're you're connecting with them and hearing them and in on their team. Am I Am I correct on that?

 

Drew Moore  23:17

100%. And it's it's so I don't have like some offer code. There's no real plug here. But if you don't know of Loom anyone listening and Kap I'm sure you're familiar. That so we truly don't know how we were getting work done before Loom. Like the other day, I was talking to my creative director and we both were thinking to ourselves, how did we explain these concepts? Send an email to keep their interest long enough to join a zoom and then share your screen where you can send an email with subject that says client made you a video about thing. They open it, watch below and there it is, your face if you want it wish your voice your screen, what you have to show, that is how you're bringing somebody remotely into your desktop, right? Or if you want, you can walk around with your phone and film a concept if you're an event marketer. I mean it's that's really what we do with our clients now and I'm sad for the ones that once once in a while, I don't really care for  Loom. And we're going that's too bad because that's how you're gonna get to know us, man. That's how you're gonna get to see what we're showing. It's so much faster. And so yeah, that we're using we're using video all the time like, camera's on all the time. And it's like they're, they're in the room with us sometimes. So yeah.

 

Kap Chatfield  24:21

I love that you brought up the Loom thing. You know, the point of the show is for me to interview you, but I'd love to share a quick story because I think, yeah, please relate to it. So we were we as a company, we focus on B2B video podcasts, we create shows for our clients and one of the one of the clients that we were working with last year. We we just couldn't get on the same schedule to get a meeting together. And so we put together this whole what we call a show treatment. It's like a creative briefing for what their shows gonna look like and feel like and how it's going to speak to their audience. So we created this PDF and we did, we didn't use loom we use we use Vimeo but same sort of experience where we were walking them through, we recorded it, we walked them through the whole show treatment are basically the philosophy behind the branding of it. And we sent it to the client, basically, because we just time was of the essence to get this thing done. And the client sent us back a note and they said, Love this presentation style, right? It's like a meeting without the meeting. And so obviously, as you mentioned, not everyone's gonna like that. But for them, they thought this is great. This was, it was a, it was like a time capsule for us to have the meeting without, you know, working through trying to get everybody in the same room and, and they're able to leave comments and things like that. But one thing I would, I would say, and this, this can kind of lead into the second part of the show, where we start to talk about your show, The Business Chat. One thing that I really love about video and content creation in general, particularly the podcasting format, is we look at content creation, like residual relationship. Where if you can put the content out there, it allows your audience, your, your team, your clients to build relationship with you on their own terms, like at their own time. And you've probably experienced this where you're, you're, you're putting out videos, and people are like, Dude, I recognize you or I recognize your team. And, and you'd only put out the video once. But they actually feel like they're building a relationship with you through the content. So it's really valuable in that sense.

210501_RM_B2BP_Ep_How to make remote relationships work with your team, clients, and audience - with Drew Moore_QG4

Drew Moore  26:29

And the concepts not new, right? Before there was this need to work remotely in years of late right? Pandemic and all that. And even the full remote and digital. I felt like I had a relationship with Bob Dylan and John Lennon. Because they put out records, I feel like I've got a relationship sometimes with a lot of different and whether they're celebrity profile or not, it's not really relevant now. But anyone listening or watching this can relate to that with YouTube. There's that guy that you go dude, when that guy or that guy or that team does that little how to fix your Honda Accord busted thing or like I like this guy's tutorials on how to work this productivity app or a little, you know, hack trick at home, you you do and you start going, these are all good, but I just really relate to this person. And that is it's really powerful. If people can manage that and get around it and start to you know, I know for us. So another story back to you, as we've learned that the the way that that it took off for us Loom or Vimeo, but using video reporting, if you will, let's just keep it short. We were teasing at the end to say, let's get on that Zoom. Because to your point, the folks that don't like it, or may never love it, what they mean by that is they want to meet with you. And so being able to give them a hey, this is some stuff that we've done. But let's talk about this, because hey, you might want to raise your hand and ask questions, right? Live, that's different. But a little bit of a complimentary version of both, we've seen that. And it I don't know why it was such a shock with us. We went Oh, of course make these 20 seconds. Something about the brain too, you look at a video right and you do this Kap, we look down and see the time code, you just kind of go 18 minutes? And you just check out and so to any marketers, or anyone listening, if you're going to engage in that cannot stress enough, make yourself make your your messages short, and then engage with people otherwise. There's exceptions to that when you won't be able to meet for weeks or months on end, let's say but yeah, in team to team or agency to client communication, you try to do as much as you can, in those reporting moments recorded that, like you said, they get to know you, because that's the piece, they see your energy, and then you kind of invite them to in every so often, you know, organic meeting. So,

 

Kap Chatfield  28:32

Yeah, and let them leave them wanting more, right? Just give them enough to wet their appetite and and then follow up with some more content. So back to what we were saying about the show, you're doing the show called The Business Chat. And you're you're not just a marketer, that's applying philosophy to your clients without actually being, you know, a taster doing it's doing it yourself and seeing what works and experimenting. You're actually creating some pretty cool content. And you're it looks like you're building some really meaningful personal slash business relationships while you're doing it. So tell us a little bit about this show The Business Chat. What's it about? Who's it for? And why you got started?

 

Drew Moore  29:09

Yeah. All right. Well, this, this will come maybe maybe it's a shock. Maybe it'll sound a little bit like I'm plugged in. But you know, I did it to, how do they say to drink our own Kool Aid around here? Right? The owner himself wanted to put himself out there as we offer podcast services in a enterprise capacity, right? We're really working with the whole company, identify somebody there in the team and say, here's a way to engage and get content out. So before we got started with pricing it and putting it up as an agency. We we went through our rodeo and I have no issue talking. Nope, no shock. And

 

Kap Chatfield  29:46

And neither do I, so Yeah, 

 

Drew Moore  29:47

Yeah, exactly. So I just I kind of I kind of, you know, raised my hand. We had the name Kap, The Business Brew, because as you pointed out with the cheers. The concept was to just throw a schtick in there, right? A comedians with cars kind of element to it that just haphazard and made it disarming. And another another skill that gentlemen beat us to that name and we learned right there podcast land there, you don't park domains. Not the same thing you just get in and so yeah, that was lesson number one. We went Ouch. Okay, cool. So it actually helped. And I don't mean that just trying to see it half glass full, it really needed to not be about brew. A few guys in the microbrew space went they're gonna be expecting you to talk about hops dude. So that, I think that worked out that The Business Chat is such a vanilla name, right? It's not it's counter to podcast naming logic where you want focus. For us. It's an agency podcast, in a sense, although there's no plug in there to Suited ever mostly. It really is for the LinkedIn platform, primarily, where we're hoping that young entrepreneurs is if you want to hear a persona focus, and folks, regardless of age, looking to understand how to pivot out or into the next thing. And so it's just candid interviews, right? It's a It's interview format, talking to a client or two and prime and then mostly not just folks that we know, in the space and giving them an opportunity to tell stories and then they bring like a kombucha or an IPA or you know, something from their local community. And that just makes it fun. So I don't know is that, 

 

Kap Chatfield  31:17

I love that touch to it. I love in the episodes you have them like show like some craft local brew. And it's like it's it's cool promotion for them, too. And you guys, you do it so well. I love the little sound effect of the cheers. I love how you like to like the, you actually present the logo of the company that's represented. It's really well done.

 

Drew Moore  31:37

I appreciate it. Yeah, yeah. And, and so to that point on the production, that was something that was fun, because we were able to make a show piece of my show, to project other clients. And at the same time, it really is fun to be able to invite a guest and say, hey, you know, grab a drink. Well I don't drink alcohol. It's not a problem, grab coffee, grab tea, grab and grab a seltzer water, grab was Yeah, great. Yeah, bring anything because you're there to plug your local community. And craft and local is a thing. It always will be and it's in it's easy and fun and delightful to in that brewery, your group kind of goes, Hey, we saw that, like, you know, and very few have been like, hey, you know, violation of rights. It's the opposite. They go Ah, we're, we're flattered. Thanks so much. You know, what do we owe you? Nothing. We're just on here talking, we thought we would just tip our hat to a, you know, a Denver distillery or an Austin brewery or LA area? Yeah, that kind of thing. So it's fun, man, we like the format.

 

Kap Chatfield  32:32

One thing that I've noticed about you and your marketing company, the vision behind it, and even the podcast and you know, how you're connecting with people and how you're representing these local brands is you're doing a really good job at at creating community and creating relationships. Even a farm and we talked about this earlier in the episode, just like how do you how do you make remote a work environment work? But you're you're being really intentional to keep to not, you know, you mentioned the word vanilla. And though the title might be like, it could be broad, what you're doing is you're focusing on, on helping people come together. And and I think that's extremely effective for a business strategy and a branding strategy. So that's really cool, man. I'm curious, because you said that you're doing this as like, you're kind of testing this to like, or maybe not testing is the right word, but you want to like show that you you eat what you cook too? A little bit yeah, to podcast. So what are some things that you've seen from a marketing slash business perspective that you learned as you begun this podcasting journey? 

 

Drew Moore  33:43

Yeah. We've learned my producer, editor and I and a couple folks on the team that I openly invite into the, you know, conjecture about what we're doing, why we're doing it, agree that you can't over prepare for the podcast, production moment, or when you plan what you plan to do with the content and the theme, in our case itself, right? What are we talking about? Let's that part you in. And I would say, with the exception of this, if you're not doing it, then your planning and productions got some kink in it, you got to work out because it's all about getting out there and starting and stumble, and making mistakes. So that's an internal thing here that we're understanding our own balance and therefore a great template to help clients and say, Hey, we recommend an hour of this and then stop, you know? Well, what if I say, um, what if the guests kind of scratches their nose? Well, whatever, it's human, you know, if you want to, if you want to have a Jimmy Fallon interview, you can pull that up on TV. People already have polished production and even polished production is a show and a lot more just kind of like raw, you know, side of it and people are getting away from things being so you know, produced right and scripted. On the on the engagement side as we got out there. We could we did not predict. Maybe we should have, the the response. Similar to yours people, you know, and I laugh I watch episodes and because I'm watching myself and that's kind of a thing, right? I just go who? Who's gonna take 10 seconds in during the intro? This thing's this, you know? And and that's neither here nor there. That's just what we're always gonna do, critiquing ourselves. But yeah, but the guests really appreciate they go, man, can we do that again? I go, Yeah, I don't go okay. What do you mean? You know, they're like, whatever, whatever topic. And, and, and yeah and then like I said I mentioned LinkedIn before. LinkedIn is in an interesting stage where we see a lot of automation there. For better for worse, we see a lot of consultants with a lot of outreach and connections. And so we're trying to put something positive out there and feeling like already with this four episode beta season, if you will, that it's already a big four star success in terms of us creating everything I just mentioned, right? Something for clients to see. Something for us to decide, should we even keep doing this? The only thing up in the air is we've had a few agencies understand they go hey, man this autumn, you know, why not the Suited Podcast? Why The Business Chat? I don't have an answer. I think today, having the CEO myself get outside of Suited and not talk about us, right? You want to look us up, it doesn't take more than a third grade education to kind of see through more where he works that you can click and go check all that out. And it's masterfully written on the site and I don't need to regurgitate it with ums and pauses. And so the thing we're selling is, on the side of we're promoting or that we're enhancing is is again, the visitor and it's all about their story, their content as it pertains to the themes that we hope are perceived, by the way, right? And this last one was Kap I actually forget it was but it was, it was turning points it was talking about the turning point essentially, in their in their careers. And what they look back in hindsight and see and so it had to do a lot with these guys kind of telling their startup story or their pivots. And it was it was a lot of fun, man. So hope that answers your question.

 

Kap Chatfield  36:57

It does. I'm curious and how you as a as a podcast producer and as a host, how do you I just love the theme of like you're you're clearly a connector, you're able to connect with your with your people and make your client or your clients feel a connection with you and your company. And how you guys conduct your business. How do you as a host make your your guest feel as as at ease as possible and mine the gold out of them for a great episode?

 

Drew Moore  37:27

It's uh, you know, it's the pre meeting. Ours are extensive. I mean, we hang out for so we meet first before production day recording day, right? So we hop on, get to know one another, make sure I'm saying their name correctly, you know, the basics and the first five minutes. When I remind them, hey, you know, have you found anything local and most of them don't need to look for oh, yeah, I've got, just trying to decide which of these seven you know, craft beer beers or local wineries I'm gonna plug. Okay, great. But really, it's just we actually don't do the episode. I don't sit there and question them. I just chat. Hey, man, what are you going through, you know, you got kids? Pets? You able to travel lately? And get in get to kind of warm up and they'd get to know me and vice versa. You know, not everybody, all my guests on this last season were very easy to work with and tremendous, but I'm anticipating the folks that will really need that. Not in a again, you know, as I'm talking introverts and different folks are hearing like, the real wins when you can make it so that somebody who isn't even, you know, very scripted in their presentation that they don't see themselves as polished, you can get them relaxed, get them to laugh about something. And I think bringing a drink not for intoxication purposes. Don't get me wrong, you know, although I can't guarantee what an eight per seven, you know, point 7% ABV. You know, IPA will do to one person to the next, but it's definitely there. So that, again, your hands occupied, right? I mean, 30 years ago, we probably would show up and be smoking right there, whatever, 50 years ago. So it's just, it's one more gimmick to be like, hey, unbutton, that top thing and cheers. And I think that's a piece of it, is just they feel like they're at the pub with you. But the pre meeting is a piece of it, you know, the whole event, usually a week before we meet, we kind of get on for 15 minutes, 30 minutes, I've seen them go longer. And then before we hit record, we just kind of run through just a couple items. But I found if you run through too much, you psych people out. Hey, so when I say this, don't forget that and they're like, Okay, you know, yeah, and I say get your notes off your everything. You know, if you need a couple things to your left on your screen, that's great, but really even a pause and and um, that's, you know, make it real man. So yeah, that's what we do a little prep.

 

Kap Chatfield  39:36

One thing that I try to make sure of is I have a really bad tendency of forgetting what did I talk about in the pre show call and what did I what did we cover in the recording, Like when I'm in the middle of the recording? So I tell my guests now, hey, I'm going to purposely not ask you a question about that, even though I'm really tempted to because I want it to be raw and fresh and candid. So I think, Man that's it's it's really good that you're helping your guests think through like, hey, let's let's not make this pre scripted, let's write, you know, let's make this real and, and have the audience feel like they're being they're a fly on the wall versus they're just listening to a seminar. Now I want to get kind of in the metrics so to speak, it doesn't necessarily need to be quantitative. But you know, we really believe and this is why you're obviously doing this for your clients. You know that podcasting, particularly video podcasting, which your show is a video podcast is such a, I really believe it's it's one of the smartest methods out there for doing digital marketing today for building brand and building relationship remotely. So what are some what are some results that you've seen for your business, even though I know you're not plugging your business. But is there anything that you could say, we've seen this level of brand retention or awareness or even revenue attributed because we started doing the show.

 

Drew Moore  40:55

So the like the inbound organic leads, as a result of the show, have not yet taken off by design, as you said, and we're not intentionally doing that. However, in our with our existing roster of clients who we see as nothing less than just we partner with their business, where we mentioned to them it was coming the podcast, we mentioned it was in beta, and we pointed at them when it was done, just so they could see it and they could take it in in their own time. And they one by one and a couple will suggest right? We will sell it, I have no shame in saying that I tell the client now and then you should you should give me your money for this thing to do that, because you're going to get it back 10 times. So I don't want to skate over that we sell our products for sure. But yeah, those have been 10 for 10. I mean, we mentioned it, they understand it, it may be not just yet. I'm traveling, I've COVID I can't start recording, whatever the pause. But we now have a solid pool of podcast clients all by the way in production. I wish I could plug or say any. I'm under some NDA right now on a couple of those, sure. But yeah, they are. They're skating along beautifully, in part because we did our bid as an agency. And we could have just jumped in right Kap? We could have just read the manuals and gone along. But we we understand video, we understand content, strategy, but we really wanted to make sure that we would be fluid and fast and bring products and stuff to the table. So yeah, right now, we are so happy with the with the project of Drew's podcast The Business Chat, and then having that as a working piece for clients. But really now it's it's going to take off and we are going to open the door and invite that on our you know, corporate website and with some outbound marketing to leads into partners in the space for sure. But yeah, to answer questions, simply, it's gone really well. There's no number there. But yeah, we are able to sell something now that we don't have to sell, we just go take a look at that. And they go Oh, yeah, we want that. We don't really know how we're going to do it. We'll need your help Suited. But yes, we will have things to say about legal or roofing or construction or E commerce or whatever trend and we want to be in thought leadership, you know, so we help them know. Yep.

 

Kap Chatfield  43:01

So your clients are really they're seeing the value in this because they know that this this medium of communication, it really does there's a there's a unique opportunity for them to establish themselves as thought leaders like that's kind of the brand play that they're correct. 

 

Drew Moore  43:16

Yeah, it's the thought leadership play. And it also, like gives him the opportunity. And we're finding that the I think it's a lost art of like the five minute monologue podcast because I'm with you, I prefer the video piece. I like video. I like all of that. And if it could be five minute video, but that real short form, guest or not, where you really get to just say, Hey, this is a thing. And you see it with the marketing, not necessarily podcast format of your Gary Vaynerchuk's out there, where they're really they're throwing something in there. And everyone in marketing just kind of goes, there's another shockwave from Gary Vee. And I think that's broad, right? Big, big name. You could bring that down to an industry in in a locale and you get somebody in a certain space with accessibility. ADA is a hot topic. You know, it doesn't really matter what it is when it comes to brick and mortar reopening. But you there is a restauranteer, right? A guy that's consulting that space going, hey, don't wait a second, to do this with your cooks and servers. And hey, here's a tool to save. Like, it's one thing to write an email, it's one thing to know it but man to get on and look in a camera and say it, you've now got people going, alright, like, that's the thing and I'm going to trust that person because it right it's in the back of their mind. They're going because you said it I believe that you're doing research I'm not able to have time to, you're clearly the one to go to and it's, again, not a new concept old model. You know, we see that with old politicking. We see that with any personal branding people have done in the past is you get out and do it and like Bob Dylan, you can suck at the main part like singing You know, I'm kidding. But you know, if you're not even so polished, it's kind of like get out there and make the mistakes figure out what to do and to CEOs listening to this don't worry, but it's not you I happen to be a little crazy. So I'm doing my own podcast, but you may have that guy or gal or people on your team, that you're going, Oh, that'd be perfect. He or she either can't stop talking or typing. And they've got things to say, let's use that energy right? On the clock I mean give him a podcast to chop at. So now we're really happy to look at owners and sell that piece. Hey, is someone on your team over they're able to able to do that. Because, man, if you can have a podcast with your business, it may not go viral. That's not the point. But get involved, you know? Yeah.

 

Kap Chatfield  45:31

I um. I'm really, Man, I'm really excited for what you guys are going to be doing for your clients, I can tell that you're doing it, you're living it and I just firmly believe in in the product. So I'm excited to catch up with you in a few months when when the NDA is kind of over and you're able to Yeah, release what you guys are working on. So please stay in touch with that. But as we close out this episode, I kind of want to in the spirit of celebrating local and what you know, what organizations or products that you're personally supporting, what's a show that you're being really impacted by and you're listening to that you'd like to share with the audience?

 

Drew Moore  46:07

Man, a show right now? Oh, you got me man? No prep, right? Just candid, off the off the cuff here,

 

Kap Chatfield  46:15

Fire from the hip. 

 

Drew Moore  46:16

Yeah, there are a few I was much more engaged at the earlier, you know, the first second quarter this year, as I was working on my own show. I would, I would say there's a couple of marketing podcasts, but my my favorite one, and it's and it's going to feel like I'm plugging. But the guys are just so good at what they do. And it's more or less the way that they produce everything righ? The page, landing pages and the feel is cinematic. So again, those of you I just built up thinking, Oh, I can do this DIY. I don't need to be polished, sorry. But the one I'm really engaged in is just a bunch of pro marketers, but the Wistia Team, it's just, it's just hilariously entertaining. And again, these are marketers and video pros, podcasting. I mean, come on right? There video. So these guys have the best equipment. And they're talented and funny and ironic. And it's super, it's just fun. But that's got me going, that particular show Brand Wagon, you can't miss if you're in marketing. And if you're not, it's totally understandable for digestible for anybody in any discipline. But I really enjoy anything that Wistia puts out, you can just go to any podcast, you know, delivery network, right, Google bought and just type in Wistia. And you'll see their stuff. The Brand Wagon is all about brands and how brands are built and what they did. And it's their CEO puts himself out there. And I really just respect their work. Great team. So,

 

Kap Chatfield  47:36

That's awesome. Yeah, Drew, we're coming up to the end of the show right now. So I want you to just, we better be the audience an opportunity to connect with you to connect with your show. How can they how can they start following you and following your story?

 

Drew Moore  47:50

Yeah, subscribe to the podcast, you know, because we are we're producing a lot more episodes now. And they're all pre produced, right? So we're going to be putting out more content. Then anybody can email me, it's always a delight to not get an automation or a spam and get someone just shoot me a note and, you know, picture their beer hanging out with their dog or something, corporate guys not being corporate. It's always fun. They're like, hey, just enjoyed your show. And I've gotten those so you can, you can email me drew look suited dot com. You can go to the to the website, if anything you guys heard today sounds interesting, or you'd love just to call me or anyone on the team at looksuited.com. And yeah, just The Business Chat is available where Podcasts can be found. So you can definitely go on there and subscribe. And I love seeing who subscribes because the list is small and it's not scaled all big yet. And it's mostly names and people I know if you can believe that, right? It's pretty small. So it's fun.

 

Kap Chatfield  48:42

That's cool. Drew, thank you so much for joining us on the show today. Wishing you guys the best for for Suited and for your show. And just keep crushing it man. Thanks again. 

 

Drew Moore  48:51

Man. Thanks so much.

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