Regardless of your industry, looking at your business through the right lens can help you with your marketing strategy.
Casey Kuktelionis started out in radio. Now she’s the Content Marketing Manager at TrustArc. We know what you’re thinking—how on earth did she make that jump?
It’s simple: While Casey was in radio, her boss emphasized the importance of building and maintaining relationships, which content marketing is all about.
Why? It’s RELATIONSHIP that establishes trust for your business and keeps your clientele coming back.
In this new episode of B2B Podcasting, host Kap Chatfield and guest Casey Kuktelionis discuss the importance of building relationships with your company’s consumer base.
Pro tip: Marketing works best when you have content that cultivates trust and resonates with your audience.
Main Takeaways:
The goal of content is to build relationships.
You community space should be dedicated to two-way communications with your customers.
Maintaining relationships with your clients means calling them to check in.
Your CEO sets the foundation and carries the vision of your company’s message.
Timecodes:
00:00-06:05 | How to figure out if your content is helping your business
06:06-11:13 | The importance of building and maintaining your business relationships
11:14-15:34 | How to manage your time between measuring data and getting people aligned
15:35-20:35 | Recap of five takeaways and Kap’s sign-off
Quotes:
“My boss in radio was a seasoned professional. I learned a lot from him. One of the main things I learned was how important relationships are, and how important it is to BUILD relationships.” - Casey Kuktelionis, Content Marketing Manager at TrustArc
“Building relationships with your clients takes going to them every week, visiting and calling them. And not just to harass them with some outbound marketing plan or offer, but simply just checking in on them to see how they are doing.” - Casey Kuktelionis, Content Marketing Manager at TrustArc
“The goal of content needs to be building relationships. If you have a different goal, you’re not after it.” - Casey Kuktelionis, Content Marketing Manager at TrustArc
“Do not market in your community space, it is not a space for you to do marketing. It is a space for you to listen to and talk with your customers.” - Casey Kuktelionis, Content Marketing Manager at TrustArc
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