Hosting a podcast for your business is a great first step to grow your B2B brand.
But if you want that content to work for you, it’s important to know that being a good or bad host can make or break your show.
Even if your hosting skills don’t start off top-notch, there’s no reason why you can’t grow! After all, no one just walks into the podcasting realm hosting like Joe Rogan.
Luckily, podcast host Kap Chatfield has your back. In the new episode of B2B Podcasting, Kap gives practical advice on how to improve your hosting skills and make your podcast episodes more effective and engaging.
Tune in to this episode to learn how to hone your skills and make a positive impact on the content you create for your B2B brand.
Main Takeaways:
A host should act as a mediator between a featured guest and the audience
Preparation for the show brings you confidence in leading your guest
A host should aim to improve their verbal and visual communication skills
Summarizing your guest’s explanation builds a connection with your audience
Timecodes:
00:00-04:08 | The importance of being a good host
04:09-10:54 | How preparation can make or break your show
10:55-19:05 | Practical ways to grow in your communications skills
19:06-24:53 | Why connection is crucial to your audience’s understanding
Quotes:
“When you’re the host of a show, your responsibility is to be a mediator between the audience and the featured guest—create a remarkable experience for the audience that is listening and for the featured guest that is creating the content.” - Kap Chatfield, CEO of Rveal Media
“When I create videos, I’m actually looking into the lens because the lens is the eye of the audience.” - Kap Chatfield, CEO of Rveal Media
“Energy communicates enthusiasm, enthusiasm communicates that you’re interested and engaged—how can an audience be engaged if the host isn’t even engaged?” - Kap Chatfield, CEO Rveal Media
“You don’t want any audience member to be left behind. You want to be their advocate and ask questions for them so they don’t feel disengaged.” - Kap Chatfield, CEO Rveal Media
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Connect with Kap Chatfield:
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