The Importance Of Being An Identifiable B2B Thought Leader

The Importance Of Being An Identifiable Thought Leader by Kap Chatfield



CEOs/Founders: "I know I need to start creating more thought leadership content, but do I really need to put my face out there?"

I get it. Creating content and putting yourself on blast can feel a little awkward at first.

But I want to make a case for why it's not only a good idea for you as the thought leader to start creating video content... it's actually critical for the growth of your organization.

In this short video I share two reasons why:

1. Your FACE is your most powerful brand asset (infinitely more valuable than your logo, color pallet, or font choice).

People connect with your face and voice. It's what makes your brand HUMAN.

And even in the B2B world, people prefer to do business with people, not faceless entities.

2. There's data to back this up:

"67% of buyers actually prefer the thought leadership they consume to prominently feature the POV of an identifiable author instead of a faceless brand." - Edelman

Don't overthink it.

Don't make your goal to become an influencer for the masses.

Instead, make your goal to simply become famous to a FEW.

The few that you want to do business with.

This relieves the pressure of trying to be something that you're not, and it also helps you stay focused on creating content that's actually beneficial to your buyers.

And, this, WILL help your bottom line.


Happy thinking,

Kap (CEO at Rveal Media)


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