B2B Podcasting: a show about the most elegant content strategy
Rveal Media presents B2B Podcasting, a new show dedicated to helping B2B brands start and run shows that build audiences, drive revenue, and transform industries.
Subscribe to B2B Podcasting
About the show B2B Podcasting
Kap Chatfield, host of B2B Podcasting and CEO of Rveal Media, is a self-claimed "filmmaker first, marketer second." Having directed two feature-length documentaries and dozens (if not hundreds) of short films and videos, Kap brings the perspective that you don't need to sacrifice quality of content for scalability.
In this show, Kap interviews thought leaders across various industries who are utilizing what he calls the Show Marketing Model to develop/demonstrate their expertise at scale while also quantitatively growing their businesses.
On this episode of B2B Podcasting, Chris Walker teaches our audience how demand generation is not only possible, but can be efficient and effective when B2B brands embrace video podcasting to scale their thought leadership output.
We’ve all had the experience of being on the receiving end of pushy marketing efforts, and it can make you feel like running in the opposite direction—even if you were interested in the product/service. People don’t like being sold to, because it makes them feel like they have to play defense.
As a consumer, can you relate?
But from a marketers perspective, that tendency puts your business in a real bind. You know strictly sales-oriented marketing can push your audience away, but you can’t do nothing. Marketing is a critical piece of a successful company.
In this article, we’ll dive in to a new strategy that solves the problem for both consumers and companies: Show Marketing. But first, we’ll cover the problems that it solves, specifically for B2B businesses.
Once upon a time...
...there was a quirky, unconfident prince whose father, the king, was growing ill and preparing to pass on the responsibilities of the kingdom to his son.