B2B Podcasting: a show by Rveal Media
Rveal Media presents a new show dedicated to helping B2B brands start and run shows that build audiences, drive revenue, and transform industries.
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On this episode of B2B Podcasting, Chris Walker teaches our audience how demand generation is not only possible, but can be efficient and effective when B2B brands embrace video podcasting to scale their thought leadership output.
We’ve all had the experience of being on the receiving end of pushy marketing efforts, and it can make you feel like running in the opposite direction—even if you were interested in the product/service. People don’t like being sold to, because it makes them feel like they have to play defense.
As a consumer, can you relate?
But from a marketers perspective, that tendency puts your business in a real bind. You know strictly sales-oriented marketing can push your audience away, but you can’t do nothing. Marketing is a critical piece of a successful company.
In this article, we’ll dive in to a new strategy that solves the problem for both consumers and companies: Show Marketing. But first, we’ll cover the problems that it solves, specifically for B2B businesses.
Once upon a time...
...there was a quirky, unconfident prince whose father, the king, was growing ill and preparing to pass on the responsibilities of the kingdom to his son.